The Five Ecommerce Events Worth Instrumenting First
Trakkify Team 7 min read
You do not need forty events. You need five clean ones, fired consistently, with the same identifiers on every platform.
Model the funnel, not the page
Events should describe intent, not URLs. A checkout that spans three pages is still one InitiateCheckout, and duplicating it destroys your drop-off analysis.
Attach value and currency everywhere
Without value and currency, ROAS optimisation is guesswork. Send the real order value on Purchase and a computed cart value on AddToCart.
Reconcile with your order table monthly
Compare platform-reported purchases to your own orders. A gap above 10% usually points at a missing server event or a broken consent gate.
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