The WhatsApp Broadcast Playbook for Indian Businesses

Start with template quality, not volume

Meta approves templates based on clarity and value, not creativity. Write one message with one job — confirm, remind, offer, or follow up. Every extra ask lowers approval odds and reply rates.

Keep placeholders meaningful. A variable that renders as an empty string is the most common reason a broadcast fails mid-send.

• One CTA per template, mapped to one funnel stage
• Validate every {{1}} placeholder before scheduling
• Keep utility and marketing templates separate

Segment before you send

Blasting an entire list is the fastest way to lose quality rating. Build segments by stage — new lead, quote sent, purchased, dormant — and write a different message for each.

Track delivery like a channel, not a send

Sent is not delivered, and delivered is not read. A delivery timeline that shows each Meta webhook event tells you whether your problem is the list, the template, or the offer.

When a URL button is clicked, attribute it back to the campaign with a tracking token so revenue lands on the right line item.